Design decisions based on assumptions fail. Lightweight research gives you confidence without slowing down.
Quick Methods
- 5 user interviews — 30 min each, open-ended questions
- Survey — Google Forms, 5–10 questions max
- Analytics review — Where do users drop off?
- Support ticket analysis — What do users struggle with?
Ask Why Five Times
Surface answers hide root problems. "I can't find the export button" → Why? → "It's buried in settings" → Why? → "Settings has too many options."