Empty States That Drive Action
UX Patterns

Empty States That Drive Action

Jun 22, 2026 · 6 min read · By Editorial Team

An empty inbox, an empty dashboard, an empty cart — these moments define whether users engage or leave.

Empty States That Drive Action
Cover illustration for this article

Three Components

  1. Illustration or icon — Visual interest, not decoration
  2. Helpful message — Explain what goes here and why
  3. Clear CTA — One button to take the first action

Examples

  • "No projects yet. Create your first project to get started."
  • "Your cart is empty. Browse our collection."
  • "No results found. Try different keywords or filters."